Sep 21, 2017 Last Updated 11:49 PM, Sep 19, 2017

Samoa targets arrivals

New Zealanders drawn by the beauty of the islands make up Samoa’s biggest market. New Zealanders drawn by the beauty of the islands make up Samoa’s biggest market. Photo:Invictus
Published in 2017 June
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Tourism growth inspires island ambitions

SAMOA will aim to continue improvements in its local tourism market after a recent visit by travel industry representatives from around the globe. The Samoa Tourism Exchange attracted international interest, coming ahead of similar events in Fiji, Australia and the regional SPTE 2018in Sydney.

Tourism Samoa’s Dwayne Bentley said every effort was being made to increase arrival numbers. “Kiwi visitor numbers for 2016 were up eight per cent from 2015 to around 66,000, securing their place as our biggest market,’’ Bentley said. ‘’Australians were just under half that at 31,000, with American Samoa sitting third with about 15,000.’’ Samoa recorded 145,000 tourists in 2016 – a growth of 4.4 per cent over 2015.

“It’s a positive result that can be attributed to awareness of the destination and the effort everyone is putting in to get people here,” Bentley said. Samoa has put in major tourism infrastructure improvements in an effort to maintain strong visitor growth, including the construction of a new arrivals terminal at Faleolo International Airport.

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